J.D. Geertsema

As the architect of the Advance! Strategic Alignment Program (A.S.A.P.), J.D. guides clients in realigning their strategic goals, organizational processes, and people with their core business objectives and values. This includes cultivating essential leadership skills for navigating complex change processes, especially in diverse, multicultural environments.

Driven by a profound dedication to understand and improve human dynamics, J.D. in 2021 founded Human Logic Academy as a spin-off of Advance! Business Consulting. With roles spanning from management consultant to university lecturer, J.D. specializes in leadership and organizational behavior. His seminal work, ‘Human Logic – Cracking the Code of Human Behavior’, stands as a definitive exploration of behavior styles and socially versatile leadership. Drawing from over 40 years of global operational leadership, extensive behavior research, and decades of consulting and coaching, J.D. offers unparalleled organizational development expertise.

In addition to his strategic alignment skills, J.D. is a renowned specialist in combating and reducing toxic behavior in organizations, which is one of the biggest hurdles for building a healthy leadership culture and sustainable, productive teamwork.

Clients commend J.D. for his keen analytical prowess, practical approach, and insightful grasp of interpersonal interactions. J.D. is committed to empowering individuals and teams alike, specializing in organizational change processes, executive coaching and counseling, leadership development, and intercultural collaboration.

• Organizational change processes.
• Boardroom- and executive coaching.
• Leadership development and -training.
• Intercultural collaboration.
• Personal counselling.
• Event speaking.