Human Logic.

It's all about people.

At the heart of our mission lies a steadfast commitment to people. Regardless of the brilliance of your product, service, or organizational framework, your ultimate success hinges on the calibre of your leadership and the level of engagement among your people.

Our mission.

The big idea.

The primary obstacle to organizational success often lies in inadequate communication and collaboration among individuals. Frequently, misunderstandings arise as people misinterpret each other's communication and actions, resulting in delays and errors that hinder the seamless execution of strategies. Merely assessing and redesigning processes often proves ineffective in the long run. Our approach diverges from this norm. We prioritize people over processes, recognizing that cultivating effective collaboration is fundamental to achieving lasting success.

Our mission is to guide leaders in unravelling the logic behind the perceived human complexity, only to realize that what we perceive as complex is simply a manifestation of powerful diversity. By cracking the code of human behavior, we unlock the true potential of your teams, optimizing trust, engagement, and collaboration. We call this Human Logic. It is at the core of everything we do.

Who is JD?

Meet the founder.

Driven by a profound dedication to understanding human dynamics, J.D. in 2001 founded Advance! Business Consulting, and later Human Logic Academy. With roles spanning from management consultant to university lecturer, J.D. specializes in leadership and organizational behavior. His seminal work, ‘Human Logic – Cracking the Code of Human Behavior’, stands as a definitive exploration of behavior styles and adaptable leadership. Drawing from over 40 years of global operational leadership, extensive behavior research, and decades of consulting and coaching, J.D. offers unparalleled organizational development expertise.

Discover your style.

Curious about your style?

Taking the free self-assessment will offer you a thorough understanding of your self-perceived behavior. This assessment can be completed in under fifteen minutes, and you'll receive your results immediately upon finishing the questionnaire.