Four types of people.

The heart of Human Logic.

Central to understanding human behavior are the primal drivers of our actions, rooted in an array of hidden needs and fears. By unravelling these subconscious motivations, we gain invaluable insights into our own behavior, paving the way for more effective communication and collaboration.

However, it is not just about our own behavior. It's also about recognizing and respecting the needs and vulnerabilities of others. Triggering primal fears can derail even the most well-intended interactions, underscoring the importance of self-awareness, empathy, and adaptability in our every-day dealings with others.

Our research has demystified how those primal drivers of behavior, persistently governing our daily actions and interactions, are inextricably bound up with, in essence, four personality types. This knowledge forms the heart of Human Logic.

Discover your style.

Curious about your style?

Taking the free self-assessment will offer you a thorough understanding of your self-perceived behavior. This assessment can be completed in under fifteen minutes, and you'll receive your results immediately upon finishing the questionnaire.

J.D is a unique trainer in management and leadership skills. His style of presentation and interaction are truly unique and I have never been on a similar course as the ones he ran, ever in my career. He is able to apply theory with examples of real application within the working environment. I certainly got a lot out of his courses and I know a lot of my colleagues did too. I would recommend J.D to anyone who wanted to really change their business for the better.

Nigel Penhearow
Head of Sales & Operations Planning